Top 5 Entertainment Apps in Italy: Q1 2023 Performance

In the first quarter of 2023, the top entertainment apps on unified platforms in Italy showcased interesting trends in downloads, revenue, and active user metrics. Here’s a closer look at the performance of RaiPlay, Amazon Prime Video, Netflix, Mediaset Infinity, and TikTok.

RaiPlay saw a significant increase in weekly downloads, peaking at around 282K in early February. However, this number gradually declined to approximately 69K by the end of March. Active users also experienced a sharp rise, reaching over 1.2M in early February before settling around 536K at the quarter's end.

Amazon Prime Video displayed consistent revenue figures, peaking at roughly $38K in late February. Weekly downloads fluctuated, with a notable increase to around 118K in mid-March. Active users peaked at over 1.8M in early March but saw a decline to approximately 1.3M by the end of the quarter.

Netflix maintained steady weekly revenue, averaging around $110K throughout the quarter. Downloads saw a downward trend, starting at around 97K in late December and dropping to approximately 39K by the end of March. Active users remained relatively stable, with a slight decrease from over 6.3M in early January to around 5M by the end of the period.

Mediaset Infinity experienced varied revenue, peaking at approximately $22K in early January. Downloads were highest in mid-January at around 75K, before tapering off to about 42K by the end of March. Active users fluctuated, reaching a high of around 596K in mid-January and ending the quarter at approximately 413K.

TikTok demonstrated strong revenue performance, consistently averaging around $240K per week. Downloads remained steady, with peaks of around 119K in early January. Active users hovered around 17M throughout the quarter, showing slight fluctuations but maintaining a strong user base.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.