Top 5 Entertainment Apps on Unified Platform in Central America Q1 2023

In the first quarter of 2023, the entertainment app market in Central America saw dynamic shifts in performance among the top 5 applications. Data from Sensor Tower provides a detailed look into the weekly downloads, revenue, and active user trends on a unified platform.

ViX: TV, Fútbol y Noticias experienced notable fluctuations. Weekly revenue peaked at approximately $211K in the first week of January, before stabilizing around $110K to $150K in subsequent weeks. Weekly downloads reached their highest at 581K in late January, then tapered to 253K by the end of March. Active users showed a high of nearly 2.5M in mid-January, before a gradual decline to 1.85M by the end of the quarter.

Netflix maintained a consistent performance with weekly revenue hovering between $54K and $74K. Downloads saw a peak of 385K in early January, gradually decreasing to 240K by late March. Active users started at 16.4M in late December and ended at approximately 13.2M, indicating a steady decline throughout the quarter.

TikTok exhibited strong engagement with revenue peaking at $170K in early February. Downloads started at 1.36M in the first week of January, fluctuating around 1M thereafter. Active users remained robust, peaking at 47.6M in late March, showcasing TikTok's sustained popularity.

Tubi: Movies & Live TV had consistent weekly downloads ranging from 203K to 274K. Active users increased from 874K in late December to just over 1.1M by the end of March, indicating steady growth.

Disney+ saw its highest weekly revenue at $737K in early January. Downloads fluctuated between 179K and 259K, while active users started at 2.86M in late December and gently declined to 2.22M by the end of March.

These performance insights, derived from Sensor Tower data, highlight the varying dynamics within the entertainment app market in Central America for Q1 2023. For more detailed insights and trends, visit Sensor Tower.