Top 5 Entertainment Apps in South Africa for Q1 2023

In the first quarter of 2023, the top 5 entertainment apps in South Africa—Disney+, Showmax, Netflix, Amazon Prime Video, and TikTok—exhibited diverse trends in weekly downloads, revenue, and active users.

Disney+ experienced fluctuations in weekly revenue, starting at approximately $290K at the end of December and dipping to around $102K in mid-January. The revenue peaked again at roughly $273K in the final week of March. Weekly downloads saw a peak in the last week of March, reaching around 31K, while weekly active users grew steadily, peaking at nearly 396K in the same period.

Showmax showed a stable revenue trend, starting at about $61K at the end of December and ending the quarter at approximately $65K. Downloads were consistent, peaking at 33.6K in mid-March. The active users remained relatively stable, averaging around 365K throughout the quarter.

Netflix displayed a slight decline in weekly revenue, from around $21K at the end of December to roughly $20K by the end of March. Downloads reached a high of approximately 41K in the last week of March. Active users saw a minor decline, starting at around 1.24M and ending the quarter at about 1.1M.

Amazon Prime Video had a steady revenue trend, beginning at approximately $16K and peaking at around $20K in late February. Weekly downloads were consistent, with a notable increase to about 15K in mid-March. Active users hovered around 130K to 140K throughout the quarter.

TikTok showed strong performance in revenue, starting at approximately $105K and peaking at around $186K in mid-March. Downloads consistently rose, reaching a high of about 153K in the last week of March. Active users remained robust, averaging around 4.5M throughout the quarter.

Data for this analysis comes from Sensor Tower, where more detailed insights can be found.