Top 5 Entertainment Apps Performance in the US in Q1 2023

In the first quarter of 2023, the top 5 entertainment applications in the United States saw varying trends in downloads, revenue, and active users. Here’s a closer look at the performance of these apps on a unified platform, with data sourced from Sensor Tower.

HBO Max: Stream TV & Movies experienced consistent weekly revenue, peaking at approximately $11.5M in the final week of February. Weekly downloads showed a downward trend, starting at 454K in late December and dropping to 300K by the end of March. Active users fluctuated, peaking at 7.2M mid-January and ending the quarter at around 6.2M.

TikTok maintained a strong presence with weekly revenue consistently above $12M, peaking at $14.8M in mid-February. Downloads remained relatively stable, averaging around 1M per week, with a peak of 1.17M in the week of February 20. Active users saw a slight decline from 101.5M at the start of the quarter to around 96M by the end of March.

Disney+ showed a mixed performance, with weekly revenue peaking at $11.1M in late December and then fluctuating between $7.6M and $8.8M for the rest of the quarter. Downloads started at 560K in late December and decreased to 339K by the end of March. Active users remained steady, varying between 7.6M and 8.5M throughout the quarter.

Peacock TV: Stream TV & Movies saw a notable increase in weekly revenue, peaking at about $5.2M in the week of March 20. Downloads saw a significant drop from 649K in late December to 460K by the end of March. Active users experienced fluctuations, beginning at 4.6M and ending the quarter at 4.1M.

Hulu: Stream TV shows & movies maintained consistent weekly revenue, peaking at $5.4M in late February. Weekly downloads varied, starting at 420K in late December and ending at 343K in the last week of March. Active users saw a slight decline from 14.9M to 13.2M over the quarter.

For more detailed insights and data, visit Sensor Tower.