Top 5 Entertainment Apps in New Zealand Q1 2023

In the first quarter of 2023, the top 5 entertainment apps in New Zealand showed varied performance in terms of weekly downloads, revenue, and active users, according to Sensor Tower data. Here’s a closer look at how each app fared:

Disney+ experienced a gradual decline in weekly revenue, starting from approximately $149K in late December and ending at around $128K in the last week of March. Weekly downloads followed a similar downward trend, beginning at 8.6K and closing the quarter at 6.5K. Weekly active users fluctuated, peaking at 290.5K in early January and settling at 254.2K by the end of March.

Amazon Prime Video saw relatively stable weekly revenue, ranging between $32K and $25K throughout the quarter. Weekly downloads started at 7.2K, peaked at 7.9K in early January, and tapered off to around 5.5K by the end of March. The app maintained a steady number of weekly active users, fluctuating between 97.2K and 94.1K.

TikTok demonstrated a consistent performance in weekly revenue, which hovered around $58K at the beginning of the quarter and ended near $50K. Weekly downloads showed some variability, starting at 14.5K, peaking at 15.2K in late January, and finishing at 10.7K. Weekly active users remained robust, starting at 1.2M and closing the quarter at 1.19M.

Netflix experienced slight fluctuations in weekly revenue, starting at $20.6K and ending at $15.9K. Weekly downloads began at 11.2K, peaked at 12K in early January, and declined to 6.7K by the end of March. Weekly active users showed a downward trend, starting at 740.4K and closing the quarter at 588.6K.

Crunchyroll saw its weekly revenue remain relatively stable, starting at $17.9K and ending the quarter at $18.2K. Weekly downloads fluctuated slightly, beginning at 1.6K and ending at 1.4K. Weekly active users showed consistency, starting at 24.8K and ending at 23.8K.

These insights reveal the dynamic nature of the entertainment app market in New Zealand. For more detailed analysis and insights, visit Sensor Tower.