Top 5 Entertainment Apps Performance in Ghana Q1 2023

The first quarter of 2023 saw notable trends in the performance of the top 5 entertainment apps in Ghana. Here’s a breakdown of how each app performed in terms of weekly downloads, revenue, and active users.

TikTok exhibited a dynamic trend in weekly downloads, starting with approximately 284K in late December and peaking at around 383K in the first week of January. The lowest point was in mid-March with about 177K downloads. Revenue fluctuated, reaching its zenith at roughly $3.2K by the end of March. Active users varied, starting from 4.7M in late December, peaking at over 5M at the end of January, and closing the quarter at around 4.6M.

Amazon Prime Video had a relatively stable performance. Weekly downloads ranged from 782 to 1.3K, with a slight increase towards the end of March. Revenue saw minor fluctuations, peaking at $336 in late February. Active user numbers were consistent, beginning at 3.5K and ending at 3.9K.

Showmax showed significant growth in weekly downloads, starting from 2.5K at the end of December and peaking at 5.7K in mid-March. Revenue remained relatively stable, peaking at $412 in late December. The number of active users fluctuated, starting at 172K and ending the quarter at around 157K.

Netflix had a consistent download rate, with weekly downloads hovering between 12K and 16.5K. Revenue saw minor ups and downs, peaking at $248 in late February. Active users remained stable around 670K to 680K throughout the quarter.

Shahid - ﺷﺎﻫﺪ experienced a notable spike in downloads towards the end of the quarter, jumping from 66 in mid-March to 429 by the end of March. Revenue trends showed gradual growth, peaking at $272 in late March. Active users also increased significantly, reaching 725 by the end of March from a low of 312 in early January.

These insights highlight the dynamic landscape of entertainment apps in Ghana for Q1 2023. For more detailed data and analysis, visit Sensor Tower.