AI Insights · Timothy · April 2023
Top 5 Entertainment Apps on iOS in South Africa - Q1 2023
In Q1 2023, TikTok, Netflix, Showmax, DStv Stream, and Disney+ led the entertainment app category on iOS in South Africa, showcasing notable trends in downloads, revenue, and active users.
In the first quarter of 2023, the iOS entertainment app landscape in South Africa was dominated by TikTok, Netflix, Showmax, DStv Stream, and Disney+. These apps exhibited diverse trends in weekly downloads, revenue, and active users, reflecting their popularity and usage patterns.
TikTok saw a significant increase in weekly downloads, peaking at approximately 34K in mid-March. Its weekly revenue started strong at around $21K in early January but experienced fluctuations, ending the quarter at about $17.6K. Weekly active users remained relatively stable, averaging around 780K throughout the quarter.
Netflix maintained a steady weekly revenue, peaking at $23.8K in late February. The weekly downloads fluctuated, starting at around 11.5K in early January and ending at 8.1K by the end of March. Weekly active users saw a slight decline, averaging around 230K toward the end of the quarter.
Showmax showed a consistent increase in weekly downloads, peaking at approximately 8.8K in early February. Weekly active users also trended upward, reaching 40.4K around the same period.
DStv Stream experienced a steady download rate, with weekly downloads peaking at around 5.9K in mid-January. Weekly active users remained stable, averaging around 86K throughout the quarter.
Disney+ demonstrated a strong performance in weekly revenue, peaking at approximately $38.3K in late February. The app's weekly downloads showed a gradual increase, reaching around 5.8K at the end of January. Weekly active users saw a steady rise, averaging around 57.9K in late March.
These insights come from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's website.