Top 5 Entertainment Apps on iOS in Kenya Q1 2023

In the first quarter of 2023, the top entertainment apps on iOS in Kenya demonstrated diverse trends in downloads, revenue, and active users. Here, we break down the performance of the top 5 apps: TikTok, Netflix, Showmax, DStv Stream, and Amazon Prime Video.

TikTok from TikTok Ltd. saw a steady increase in weekly revenue, peaking at around $3K in the week of March 20. Weekly downloads fluctuated, with a notable peak of approximately 5.1K in mid-March. Active users remained relatively stable, hovering around 190K throughout the quarter.

Netflix from Netflix, Inc. experienced varying weekly revenue, reaching a high of $1.6K in late February. Downloads were consistent, with a slight increase to 1.2K in mid-March. Active users showed minor fluctuations, averaging around 40K during the quarter.

Showmax from Showmax s.r.o. saw a significant spike in downloads, peaking at approximately 1.7K in late February. Active users increased correspondingly, reaching around 4.1K in the same period. However, the app did not generate any revenue during the quarter.

DStv Stream from Multichoice Support Services (Pty) Ltd maintained modest download numbers, with a peak of 477 in mid-January. Active users fluctuated, peaking at around 9.4K in early January before stabilizing at approximately 8.2K by the end of the quarter.

Amazon Prime Video from AMZN Mobile LLC had consistent weekly revenue, peaking at $1.4K in late February. Downloads remained steady, averaging around 280 per week. Active users showed slight variations, averaging around 2.7K throughout the quarter.

These insights are based on data from Sensor Tower, where more detailed information can be found.