Top 5 Entertainment Apps on iOS in Italy - Q1 2023

In Q1 2023, the top 5 entertainment apps on the iOS platform in Italy showcased varying trends in downloads, revenue, and active users. The data, sourced from Sensor Tower, provides insights into the performance of RaiPlay, TikTok, Amazon Prime Video, Netflix, and Mediaset Infinity.

RaiPlay experienced a significant surge in weekly downloads at the start of February, peaking at approximately 159.7K. This spike was followed by a gradual decline, ending the quarter with around 22.5K downloads in the final week of March. Active users also saw a substantial increase, reaching a peak of 321.9K in the week of February 6, before tapering off to 115.7K by the end of the quarter.

TikTok maintained a consistent revenue stream, with weekly revenue fluctuating around $100K to $120K. The app saw a peak in downloads of about 61.2K in mid-March, while active users remained relatively stable, averaging around 6.4M throughout the quarter.

Amazon Prime Video showed a steady increase in revenue, peaking at $38.6K in mid-March. Downloads saw a significant spike in early March, reaching around 59.4K. Active users followed a similar trend, peaking at 661.6K in mid-March before settling around 481.8K by the end of the quarter.

Netflix displayed consistent revenue, with a notable peak of approximately $125.3K in mid-February. Downloads, however, showed a downward trend, starting from 52K in late December and decreasing to around 18.1K by the end of March. Active users saw a slight decline, averaging around 2.1M throughout the quarter.

Mediaset Infinity experienced fluctuations in revenue, peaking at $22.8K in early January, and then stabilizing around $9K to $18K towards the end of the quarter. Downloads showed a similar pattern, peaking at 34.1K in mid-January before stabilizing around 12K to 20K. Active users peaked at 179.6K in mid-January and ended the quarter with approximately 124.4K.

For more detailed insights and data, visit Sensor Tower.