Top 5 Entertainment Apps on iOS in Egypt Q1 2023

In Q1 2023, the top 5 entertainment apps on iOS in Egypt showcased varied trends in downloads, revenue, and active users, with notable performances from TikTok, Shahid - ﺷﺎﻫﺪ, WATCH IT: Drama,Movies, WePlay (ويبلاي) - Game & Chat, and Netflix. Here’s a closer look at their performance:

TikTok from TikTok Ltd. experienced a steady decline in weekly revenue, starting at $118K in early January and dropping to $49.7K by the end of March. Weekly downloads fluctuated, peaking at 44.6K mid-March before falling to 20.8K in the final week. Active users also saw a decline, from 1.2M at the beginning of the quarter to around 1.1M by the end of March.

Shahid - ﺷﺎﻫﺪ from MBC Group showed an upward trend in weekly revenue, starting at $15.7K and reaching $54.9K by the end of March. Downloads saw significant growth, particularly in the last week of March, jumping to 59.4K. Active users also increased, starting at 30.4K in late December and peaking at 59.2K in mid-March.

WATCH IT: Drama,Movies from Watch iT displayed a varied revenue pattern, starting at $12K and peaking at $48.9K in mid-March. Downloads increased notably in late March, reaching 37.2K. Active users saw a steady rise, from 7.6K at the end of December to 47.6K by the end of March.

WePlay (ويبلاي) - Game & Chat from WEJOY PTE. LTD. had a modest revenue performance, peaking at $1.8K in early February. Downloads were relatively stable, peaking at 5.9K in late February. Active users remained fairly consistent, around 38.2K at the start of the quarter and slightly decreasing to 37.3K by the end.

Netflix from Netflix, Inc. saw a slight decline in weekly revenue, starting at $1.4K in early January and ending at $962 in late March. Downloads were stable, peaking at 4.8K in late January. Active users showed a downward trend, from 51.6K at the end of December to 42.9K by the end of March.

The data for this analysis comes from Sensor Tower, where more detailed insights can be found. Each of these apps has shown unique trends in their performance metrics, reflecting their varied user engagement and monetization strategies in Egypt’s iOS market.