Top 5 Entertainment Apps on iOS in the US - Q1 2023

In the first quarter of 2023, the top five entertainment applications on iOS in the United States exhibited diverse trends in downloads, revenue, and active users. Here’s a detailed look at the performance metrics from Sensor Tower for TikTok, HBO Max: Stream TV & Movies, Disney+, Hulu: Stream TV shows & movies, and Peacock TV: Stream TV & Movies.

TikTok from TikTok Ltd. saw a consistent performance in weekly revenue, fluctuating between approximately $8.7M and $11M, with a peak of around $10.3M in the final week of March. Weekly downloads varied, peaking at around 753K in the week of January 9, and then gradually decreasing to about 535K by the end of March. Active users remained relatively stable, starting at 56.6M and ending at 53.5M.

HBO Max: Stream TV & Movies from WarnerMedia had a steady increase in weekly revenue, reaching around $8M in the last week of February. Downloads fluctuated throughout the quarter, peaking at 351K in mid-January and dropping to 203K by the end of March. Active users witnessed a peak of 4.3M in mid-January before declining to approximately 3.7M at the end of the quarter.

Disney+ from Disney showed notable variations in revenue, ranging from about $5M to $7.2M, with a peak in the last week of December. Downloads saw a peak of 366K in the last week of December, gradually decreasing to about 224K by the end of March. Active users were relatively stable around 4.6M to 5.3M throughout the quarter.

Hulu: Stream TV shows & movies from Hulu, LLC experienced a steady weekly revenue trend, with a peak of approximately $4.8M in the last week of February. Downloads fluctuated, peaking at around 276K in the last week of December and decreasing to about 238K by the end of March. Active users started at 10M and gradually declined to about 8.9M by the end of the quarter.

Peacock TV: Stream TV & Movies from Peacock TV LLC showed varied weekly revenue, peaking at around $3.8M in the week of January 23. Downloads peaked at 440K in the last week of December and then decreased to approximately 327K by the end of March. Active users saw a peak of around 2.5M in mid-January before declining to about 2.3M by the end of March.

For more detailed insights and data, visit Sensor Tower.