Top 5 Entertainment Apps on iOS in Brazil: Q1 2023 Performance

In the first quarter of 2023, the top five entertainment apps on the iOS platform in Brazil showcased diverse trends in downloads, revenue, and active users. The data, sourced from Sensor Tower, offers a glimpse into the performance of Globoplay: Novelas, séries e +, HBO Max: Stream TV & Movies, Disney+, TikTok, and Star+.

Globoplay: Novelas, séries e + experienced a notable spike in weekly revenue, peaking at approximately $700K in mid-January. Weekly downloads surged to around 205.5K during the same period before stabilizing to around 30K by the end of March. Active users also saw a significant increase, reaching a peak of 1.1M in mid-January before gradually declining to around 666K by the end of the quarter.

HBO Max: Stream TV & Movies showed relatively stable weekly revenue, hovering between $200K and $290K throughout the quarter. Downloads saw a peak of approximately 128K in mid-January and then declined to around 41K by the end of March. Active users increased to around 842K in late February before dropping to approximately 593K by the end of the quarter.

Disney+ maintained a consistent weekly revenue, ranging from $123K to $171K. Downloads peaked at about 47K in late December and gradually decreased to around 31K by the end of March. Active users remained relatively steady, fluctuating between 573K and 722K throughout the quarter.

TikTok exhibited a stable revenue trend, peaking at approximately $101K in early March. Downloads peaked at around 200K in late February, and the app maintained a strong presence with weekly active users consistently above 5.7M.

Star+ experienced a steady weekly revenue, peaking at about $86K in late February. Downloads peaked at approximately 60K in mid-February and then stabilized around 34K by the end of March. Active users saw an increase to about 496K in late February before stabilizing around 419K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.