AI Insights · Timothy · April 2023
Top 5 iOS Entertainment Apps in Australia Q1 2023
Discover the performance trends of the top five entertainment apps on iOS in Australia for Q1 2023, including Disney+, Binge, TikTok, Netflix, and Amazon Prime Video.
Performance of Top 5 Entertainment Apps on iOS in Australia for Q1 2023
In the first quarter of 2023, the top entertainment apps on iOS in Australia showed varying trends in weekly downloads, revenue, and active users. Here's a closer look at their performance:
Disney+
Disney+ saw a steady weekly revenue, starting from approximately $795K at the end of December and fluctuating around $650K to $720K for most of the quarter. Weekly downloads showed a decreasing trend, dropping from 31.2K in late December to around 20K by the end of March. Active users peaked at 1.15M in early January and then saw a gradual decline, stabilizing around 1M by the end of the quarter.
Binge
Binge experienced consistent weekly revenue, averaging around $240K to $250K, with a peak of $283K in the last week of February. Weekly downloads started strong at 20K in early January, but gradually declined to approximately 13K by the end of March. Active users remained stable, hovering between 170K to 200K throughout the quarter.
TikTok
TikTok maintained a robust weekly revenue, consistently around the $200K to $250K mark. Weekly downloads fluctuated, with a peak of 46.6K in late December and stabilizing around 31K to 37K in March. Active users showed slight variations, starting at 3.63M in December and ending the quarter at approximately 3.60M.
Netflix
Netflix's weekly revenue began at $159K in late December and witnessed slight fluctuations, ending at $165K in the final week of March. Downloads saw a noticeable drop from 45K in late December to around 23K by the end of March. Active users showed a downward trend from 2.3M at the end of December to approximately 1.9M by the end of the quarter.
Amazon Prime Video
Amazon Prime Video's revenue remained relatively stable, ranging from $130K to $148K throughout the quarter. Weekly downloads varied, peaking at 23K in early January and settling around 17K to 20K by late March. Active users showed some fluctuations but remained around the 200K mark, ending the quarter at approximately 205K.
The data for these insights comes from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.