Top 5 iOS Books Apps Performance in South Africa - Q1 2023

In Q1 2023, the top 5 iOS books apps in South Africa exhibited notable trends in downloads, revenue, and active users. Here, we provide a detailed analysis of each app's performance based on data from Sensor Tower.

Amazon Kindle saw a fluctuating revenue pattern, starting with around $45 in the first week of January and peaking at approximately $226 by the end of March. Weekly downloads were more stable, ranging from 678 to 1.2K, while active users remained relatively consistent, fluctuating between 3.6K and 4K throughout the quarter.

Wattpad - Read & Write Stories experienced a steady revenue stream, averaging around $1K weekly, with a peak of $1.3K at the end of February. Downloads ranged from 590 to 1.1K per week, peaking in the last week of March at 825. Active users showed some variability, starting at 17.4K and reaching a high of 19.1K by the end of January, then fluctuating around 17K for the rest of the quarter.

Audible: Audio Entertainment maintained a strong revenue presence, averaging around $16K to $18K weekly, with a noticeable peak of $18.7K in the last week of February. Downloads were generally stable, ranging from 560 to 1K. The number of active users hovered around 5K, peaking at 5.3K in the last week of February.

Bible for Women & Daily Study showed a consistent download pattern, ranging from 304 to 769 weekly. Active users followed a similar trend, starting at 468 and peaking at 848 in the second week of January, then stabilizing around 773 by the end of March.

Holy Bible Offline iPhone had a relatively stable download rate, with weekly downloads ranging from 315 to 563. Active users showed an upward trend from 717 to 955 in mid-January, and then slightly fluctuated, ending the quarter at 946. Revenue saw significant spikes, peaking at $231 in the last week of December and $206 in the final week of March.

For more detailed insights and data, visit Sensor Tower.