Top 5 iOS Books Apps in the Middle East: Q1 2023 Performance

The first quarter of 2023 showcased interesting performance trends for the top 5 iOS books apps in the Middle East. Here's a detailed look at their weekly downloads, revenue, and active users based on Sensor Tower data.

Audible: Audio Entertainment experienced a steady increase in weekly revenue, peaking at approximately $28K in the final week of February. Weekly downloads showed an upward trend in mid-quarter, reaching 1.4K in the week of January 23. Weekly active users saw a slight decline from 6K to 5.6K throughout the quarter.

Storytel - Audiobooks Library showed fluctuations in weekly revenue, with a peak of around $22K in the week of February 27. Downloads saw a notable increase in the week of March 13, reaching over 3K. Active users displayed a slight decline early in the quarter but rebounded to 22.6K by the end of March.

Everand: Ebooks and audiobooks had relatively stable weekly revenue, with a noticeable peak of approximately $6.5K in the week of February 27. Weekly downloads were consistent, peaking at 572 in the last week of March. Active users remained steady, fluctuating around 2.7K to 2.9K throughout the quarter.

Tarteel: Live Quran Feedback showed significant peaks in both revenue and downloads. Weekly revenue spiked to about $7.9K in the week of February 20, while downloads saw a massive surge to 33.7K in the week of March 13. Active users followed a similar trend, increasing from 14.2K to 26K by the end of March.

Joyread-Fantasy Novel exhibited a consistent increase in weekly revenue, peaking at $4.5K in the week of March 20. Downloads were highest in early February at 770. Active users grew steadily, reaching 1.8K in the week of March 6 before slightly declining towards the end of the month.

These trends provide insights into the dynamics of the books app market in the Middle East. For more detailed analysis and insights, visit Sensor Tower.