AI Insights · Timothy · April 2023
Top 5 Entertainment Apps on Android in the UK: Q1 2023
In Q1 2023, Disney+, ITVX, Amazon Prime Video, Netflix, and Paramount+ showed varied performance trends in downloads, revenue, and active users on the Android platform in the UK.
In Q1 2023, the top 5 entertainment apps on the Android platform in the United Kingdom—Disney+, ITVX, Amazon Prime Video, Netflix, and Paramount+—exhibited diverse performance trends in terms of downloads, revenue, and active users. Data from Sensor Tower provides insights into these trends.
Disney+ saw fluctuations in both weekly downloads and revenue. Downloads peaked at 66.7K in the last week of December, then declined to around 29.8K by the end of March. Revenue varied, with a notable peak of approximately $523K in the final week of March. Weekly active users showed a downward trend, starting from 1.91M in late December and ending at 1.68M in late March.
ITVX experienced a mixed quarter. Downloads peaked at 41.5K in late January but dropped to about 14.7K by the end of March. Revenue saw a gradual increase, reaching around $26.7K in mid-March before declining to $22K in the final week. Active users hit a high of 185.9K in late January but fell significantly to 66.8K by the end of March.
Amazon Prime Video had a relatively steady quarter in terms of downloads, fluctuating between 20.2K and 38.5K. Revenue remained low throughout the quarter, with a peak of $25 in the last week of March. Active users started at 1.15M in late December and decreased to 724K by the end of March.
Netflix maintained consistent download numbers, ranging from 19.6K to 44.7K. Active users showed a gradual decline from 3.1M in late December to about 2.6M by the end of March.
Lastly, Paramount+ experienced fluctuations in downloads, peaking at 54.9K in late December and dropping to around 19K by the end of March. Revenue exhibited an upward trend, reaching approximately $50K in the final week of March. Active users saw a slight decline from 135K in late December to 98K by the end of March.
For more detailed insights and data on app performance, visit Sensor Tower.