AI Insights · Timothy · April 2023
Top 5 Entertainment Apps on Android in Brazil, Q1 2023
In Q1 2023, the top 5 entertainment apps on Android in Brazil demonstrated varied performance in downloads, revenue, and active users. Detailed insights from Sensor Tower highlight the trends for Netflix, Pluto TV, HBO Max, Disney+, and Globoplay.
Throughout the first quarter of 2023, the top 5 entertainment applications on the Android platform in Brazil showcased diverse trends in weekly downloads, revenue, and active users. Data from Sensor Tower provides a comprehensive look at the performance of Netflix, Pluto TV: Watch Movies & TV, HBO Max: Stream TV & Movies, Disney+, and Globoplay: Futebol Brasileiro!.
Netflix saw its weekly downloads peak at approximately 334K in the week of January 2. However, there was a general downward trend, ending the quarter at around 181K downloads. Weekly active users fluctuated, starting at 24.9M and closing at 20.8M.
Pluto TV: Watch Movies & TV experienced significant growth in downloads, starting the quarter at around 256K and peaking at 356K during the week of March 20. Active users showed a steady increase, beginning at 1.4M and reaching 1.3M by the end of March.
HBO Max: Stream TV & Movies exhibited a consistent upward trend in revenue, reaching approximately $307K in the week of March 20. Downloads fluctuated, peaking at 325K in mid-January, while active users reached their highest at 2.5M in the week of March 13.
Disney+ had varying weekly downloads, starting at 215K and peaking at 264K in the week of January 2, but decreased to approximately 119K by the end of the quarter. Revenue followed a similar trend, with a peak of $247K in the last week of December, ending Q1 at around $190K. Active users saw a gradual decline from 1.8M to 1.5M.
Globoplay: Futebol Brasileiro! demonstrated strong revenue growth, peaking at approximately $749K in mid-January. Downloads showed a peak of 365K in the same period, but decreased to around 106K by the end of March. Active users peaked at 7.8M in mid-January, ending the quarter at around 4.7M.
These insights reveal the dynamic performance of top entertainment apps in Brazil for Q1 2023. For more detailed analytics, visit Sensor Tower.