AI Insights · Timothy · January 2023
Top 5 Entertainment Apps in Mexico Q4 2022
Discover the performance trends of the top 5 entertainment apps in Mexico during Q4 2022, covering weekly downloads, revenue, and active users.
The fourth quarter of 2022 saw significant activity in the entertainment app sector in Mexico. Here, we delve into the performance metrics for the top 5 entertainment apps, namely ViX: TV, Fútbol y Noticias, Netflix, Disney+, TikTok, and HBO Max: Stream TV & Movies.
ViX: TV, Fútbol y Noticias from Univision Communications Inc. experienced notable trends in Q4 2022. Weekly revenue peaked at around $185K during the week of November 21, while weekly downloads reached a high of approximately 745K in the same week. Active users saw a significant increase, peaking at around 4.1M during the week of November 21, before declining to around 944K by the end of the quarter.
Netflix showed a consistent pattern in weekly revenue, with a peak of roughly $60K in the week of November 28. Downloads for the app saw a steady rise, culminating in about 302K in the final week of December. Active users also increased, reaching approximately 14.1M by the end of the quarter.
Disney+ had a strong quarter, with weekly revenue peaking at around $608K during the week of December 19. Weekly downloads fluctuated but ended on a high note with approximately 212K in the last week of December. Active users saw growth throughout the quarter, reaching around 2.3M by the end of December.
TikTok demonstrated robust performance with weekly revenue peaking at roughly $104K in the week of December 19. Downloads were consistently high, reaching a peak of about 670K in the final week of December. Active users increased steadily, ending the quarter at around 38.2M.
HBO Max: Stream TV & Movies from WarnerMedia saw its weekly revenue peak at around $289K during the week of October 3. Downloads were stable, with the highest being approximately 162K in the week of October 10. Active users fluctuated throughout the quarter, peaking at around 1.8M in the first week of October and ending the quarter at about 1.5M.
These insights are derived from Sensor Tower's data, where further in-depth analysis and additional metrics can be explored.