Top 5 Entertainment Apps in Madagascar Q4 2022

During the fourth quarter of 2022, the top 5 entertainment apps in Madagascar showed varying trends in downloads, revenue, and active users. Here’s a closer look at their performance:

Telma TV had a notable increase in weekly downloads, starting from 1K at the beginning of October and peaking at around 11.8K in late November. However, it saw a decline to approximately 2.5K by the end of December.

CANAL+, Live and catch-up TV experienced a steady rise in weekly downloads, beginning at 1.5K in late September and reaching a high of 3.7K in late November. Weekly active users mirrored this trend, peaking at around 8.4K in late November before settling at 6.1K by the end of December.

Airtel TV saw a significant spike in weekly downloads mid-quarter, reaching 6.3K in the week of November 21. This was reflected in its weekly active users, which peaked at approximately 7.1K during the same period. However, both metrics declined sharply towards the end of December.

Netflix maintained consistent weekly downloads, averaging around 1.4K to 1.8K throughout the quarter. Weekly revenue showed some fluctuation, peaking at $123 in mid-December. The app also saw a steady increase in weekly active users, starting at 30.1K in late September and rising to 35K by the end of December.

StarTimes ON-Live TV, Football observed a significant increase in weekly downloads, peaking at 2.5K in late November. Weekly active users also saw a rise, reaching a high of 3K during the same period, before declining to about 1K by the end of December.

These insights, sourced from Sensor Tower, provide a comprehensive overview of the performance trends of these leading entertainment apps in Madagascar for Q4 2022. For more detailed analytics and insights, visit Sensor Tower.