Top 5 Entertainment Apps in Colombia Q4 2022

In Q4 2022, the leading entertainment apps in Colombia demonstrated diverse trends in downloads, revenue, and active user engagement. Here's a detailed look at the performance of the top 5 apps in this category.

ViX: TV, Deportes y Noticias from Univision Communications Inc. saw a significant rise in weekly downloads, peaking at 196K in the week of October 31. This app also experienced a steady increase in weekly revenue, reaching approximately $1.4K by the end of December. Active users increased consistently, peaking at around 787K in late November before declining slightly to 639K by the end of December.

Netflix maintained robust weekly downloads, fluctuating between 81K and 98K throughout the quarter. The app's weekly revenue showed a downward trend, from $5.3K in late September to around $3.1K by the end of December. Despite this, Netflix's active user base remained strong, growing from 3.6M in September to 3.7M by the end of December.

Futbol Hoy exhibited notable fluctuations in downloads, peaking at 265K in the week of November 21. Active users mirrored this trend, with a significant increase from 16K in late September to 452K at the end of November before dropping to 209K by the end of December.

Pluto TV: Watch Movies & TV showed a consistent pattern in downloads, with a notable peak of 84K in the week of November 7. Active users increased steadily, reaching around 378K in mid-November before stabilizing at approximately 337K by the end of December.

Disney+ experienced steady weekly downloads, ranging from 55K to 83K throughout the quarter. The app's revenue peaked at $58.7K in late November, while active users saw a slight decline from 1.4M in early October to 1.1M in late November, before recovering to 1.3M by the end of December.

These insights are based on data from Sensor Tower. For more detailed analytics, visit Sensor Tower's platform for comprehensive app performance metrics.