Top 5 Entertainment Apps in Argentina Q4 2022

In the fourth quarter of 2022, the top entertainment apps in Argentina showcased varying trends in downloads, revenue, and active users. Here’s a closer look at how Pluto TV: Watch & Stream Live, Star+, Disney+, Netflix, and ViX: TV, Fútbol y Noticias performed during this period.

Pluto TV: Watch & Stream Live saw a significant increase in weekly downloads, peaking at around 139K in mid-October. The app maintained a high level of weekly active users, starting at 285K and reaching up to 462K in the same month, though it experienced some fluctuations towards the end of the quarter.

Star+ experienced a steady revenue flow, peaking at approximately $39.5K at the end of October. Weekly downloads showed a strong start with around 78K at the end of September, reaching a high of 118K in early November, before descending to 73K by the end of December. Active user numbers followed a similar trend, starting from 928K and reaching a peak of around 1.15M in mid-November.

Disney+ maintained a consistent weekly revenue, peaking at $42.6K in the third week of November. Downloads remained relatively stable, starting at around 83K and fluctuating to a low of 48K in mid-December before recovering to 67K by the end of the quarter. Active users showed a slight decline from 1.27M in late September to around 1.20M by the end of December.

Netflix had a stable revenue stream, peaking at $15.6K in late October. Downloads were consistent, with a slight increase towards the end of the quarter, reaching around 68K in late December. The app maintained a high number of active users, starting at 4.08M and fluctuating slightly throughout the quarter, peaking at 4.32M in early October.

ViX: TV, Fútbol y Noticias saw incremental revenue growth, peaking at approximately $2K in mid-December. Downloads were highest in early October at around 64K but dropped significantly to about 7.8K by the end of December. Active users showed a steady increase from 259K at the end of September to a peak of 376K in mid-December, before declining to 278K by the end of the quarter.

These insights come from Sensor Tower, where more detailed analytics and trends can be explored.