Top 5 Entertainment Apps in Uruguay Q4 2022: Performance Insights

In the fourth quarter of 2022, the top 5 entertainment apps in Uruguay displayed diverse performance trends across weekly downloads, revenue, and active users. Here’s a detailed look at the data sourced from Sensor Tower.

HBO Max: Stream TV & Movies saw its weekly revenue hover around $7K to $8K, peaking at approximately $8K in the last week of October. Weekly downloads for the app fluctuated, starting at 5K in late September and reaching a low of 2.4K in late November, before rising again to 3.6K by the end of December. The app’s weekly active users remained relatively stable, ranging from around 93K to 103K throughout the quarter.

Star+ experienced varied weekly revenue, peaking at $7.4K in the last week of October and settling at $5.2K by the end of December. Downloads started strong at 5.5K in late September but dropped significantly to about 2.1K in early December, finally recovering to 3.8K in the last week of the year. Active users for Star+ ranged from around 57K to 70K, with a noticeable dip in late November.

Disney+ showed steady weekly revenue between $3.3K and $6.1K, with a peak in the week of November 21. Downloads were relatively stable, beginning at 4.9K and ending at 3.9K, with a dip to 2.4K in late November. Active users for Disney+ fluctuated between 95K and 109K, maintaining a strong presence throughout the quarter.

Amazon Prime Video exhibited consistent weekly revenue, averaging around $2.6K to $3K, with a peak of $3K in early December. Downloads saw a high of 4.2K in late October but dropped to about 1.6K by early December, ending the quarter at 2.2K. Active users varied from 53K to 64K, with a steady increase towards the end of the quarter.

Netflix had weekly revenue mostly in the range of $2.3K to $2.9K, peaking at $2.9K in early December. Downloads were consistent, starting at 5.7K and finishing strong at 6.4K in the last week of December. Active users for Netflix were robust, ranging between 309K and 344K, showing a consistent increase towards the end of the quarter.

These insights highlight the dynamic performance of entertainment apps in Uruguay. For more detailed data and insights, visit Sensor Tower.