Top 5 Entertainment Apps in Nigeria for Q4 2022

The final quarter of 2022 saw intriguing trends in the performance of the top 5 entertainment apps in Nigeria. Using data from Sensor Tower, we can unpack the weekly downloads, revenue, and active user metrics for TikTok, Amazon Prime Video, Showmax, Netflix, and AREWA24 ON DEMAND.

TikTok maintained a strong presence, with weekly downloads ranging from 148K to 194K, peaking in the last week of December. Revenue showed a steady climb, reaching around $47K by late October and maintaining an average of $37K in December. Active users fluctuated slightly but remained robust, averaging around 4.7M throughout the quarter.

Amazon Prime Video experienced varied weekly downloads, starting at 8K and ending the quarter at 9.8K. Revenue saw peaks around $8.4K in late October and $7.8K in late November. Active users displayed a gradual increase, closing the quarter at approximately 68K.

Showmax had a stable download trend, with weekly figures hovering between 9.5K and 14K. Revenue remained modest, averaging around $1.1K in December. Active users saw a slight decline from 203K in late September to 177K by the end of December.

Netflix showed consistent download numbers, ranging from 41K to 65K weekly, peaking in mid-December. Revenue remained relatively low, averaging around $500. Active users increased steadily, starting at 603K and rising to 669K by the end of the quarter.

AREWA24 ON DEMAND saw a gradual rise in downloads, starting at 3.2K and reaching 6.3K by the end of December. Revenue maintained a steady average of around $350. Active users increased from 18K to 22K over the quarter.

For more detailed insights and comprehensive data, visit Sensor Tower.