Top 5 Entertainment Apps in Ghana: Q4 2022 Performance

In the fourth quarter of 2022, the top 5 entertainment apps in Ghana—TikTok, Amazon Prime Video, Netflix, Pocket FM: Audio Series, and Showmax—showed varied trends in downloads, revenue, and active users. Here’s a closer look at their performance.

TikTok saw a significant increase in weekly revenue, peaking at approximately $2.9K in the last week of December. Weekly downloads fluctuated, reaching a high of 449.6K in early October before experiencing a dip and then rising again to 284.3K by the end of December. Active users showed a stable trend, with a slight increase from 4.5M to 4.7M throughout the quarter.

Amazon Prime Video experienced moderate weekly revenue, peaking at $305 in the last week of November and again at $304 in the final week of December. Downloads were relatively stable, with a notable peak of 2.2K in the first week of December. Active users increased from 3.5K in late September to a high of 4.9K in early December before settling at 3.5K by the end of the quarter.

Netflix maintained a steady weekly revenue, with minor fluctuations and a peak of $268 in late October. Weekly downloads showed a consistent upward trend, reaching 15.8K in the last week of December. Active users also exhibited growth, rising from 628.2K in late September to 693.9K in mid-December before slightly decreasing to 668.3K by the end of the quarter.

Pocket FM: Audio Series had a gradual increase in weekly revenue, peaking at $444 in the last week of December. Downloads saw significant fluctuations, with a peak of 11.9K in mid-October and a low of 962 in early December, before rising again to 4.1K by the end of December. Active users followed a similar trend, increasing from 7.8K in late September to a peak of 17.3K in mid-October, then stabilizing at around 14.2K by the end of December.

Showmax experienced a notable increase in weekly revenue towards the end of the quarter, peaking at $412 in the last week of December. Downloads spiked at 29.4K in late November before stabilizing around 2.5K by the end of December. Active users showed a peak of 262.1K in mid-November, before declining to 172.2K by the end of December.

These insights, derived from Sensor Tower data, illustrate the varied performance of top entertainment apps in Ghana. For more detailed insights and trends, visit Sensor Tower.