AI Insights · Timothy · January 2023
Top 5 Entertainment Apps in the UK: Q4 2022 Performance
Discover the performance trends of the top 5 entertainment apps in the UK during Q4 2022, including Disney+, TikTok, Netflix, ITVX, and Amazon Prime Video.
In the fourth quarter of 2022, the top 5 entertainment apps in the United Kingdom showcased varying trends in weekly downloads, revenue, and active users. Our data from Sensor Tower provides a comprehensive overview of these trends.
Disney+
Throughout Q4 2022, weekly revenue for Disney+ fluctuated, starting at approximately $1.1M and peaking at around $1.3M in the week of November 28. Weekly downloads saw a decline from 187K at the beginning of the quarter to a low of 78K in the week of November 21, before rebounding to 143K by the end of December. Active users experienced a slight dip mid-quarter but ended strong, rising from 3.8M to nearly 4M.
TikTok
TikTok exhibited a steady increase in weekly revenue, starting at $652K and reaching up to $1M by mid-December. Downloads remained relatively stable, with an initial count of 160K and peaking at 247K in the last week of December. Active users hovered around 19M throughout the quarter, with minor fluctuations.
Netflix
Netflix experienced consistent weekly revenue, generally around $330K, with a slight drop to $279K in the final week of December. Downloads showed an upward trend towards the end of the quarter, rising from 80K to 152K. Active users demonstrated growth from 6.7M to over 7.2M by the end of December.
ITVX
For ITVX, weekly revenue saw a modest increase, with figures around $180K peaking at $211K in mid-December. Downloads surged impressively from 25K to a high of 259K in early December, before stabilizing to 64K by the end of the month. Active users followed a similar trend, peaking at over 1.3M in late November before settling at 265K.
Amazon Prime Video
Amazon Prime Video maintained steady weekly revenue, generally around $160K, with slight increases reaching $197K in late November. Downloads saw a notable jump from 77K to 205K by the end of December. Active users grew steadily from 1.8M to approximately 2.4M.
For more detailed insights and data, visit Sensor Tower.