Top 5 Books Apps Performance in South Africa Q4 2022

In the fourth quarter of 2022, the top 5 books applications on a unified platform in South Africa demonstrated notable trends in their weekly downloads, revenue, and active users. The data, sourced from Sensor Tower, provides insights into the performance of these apps.

wattpad - read & write stories saw a fluctuating weekly revenue, peaking at around $2.1K in the week of November 28. Weekly downloads varied throughout the quarter, reaching a high of approximately 5.1K in the last week of September and ending the year with around 4.7K downloads in the final week of December. The app maintained a consistent number of weekly active users, fluctuating around the 70K to 77K range.

Amazon Kindle experienced minor revenue peaks, with a maximum of $28 in the week of November 7. Weekly downloads showed a steady increase, rising from 1.9K in late September to approximately 2.5K by the end of December. The weekly active users count remained relatively stable, hovering around 140K to 152K throughout the quarter.

Audible: Audio Entertainment demonstrated strong revenue performance, consistently generating around $23K to $27K weekly, with the highest revenue recorded at approximately $27.7K in the week of November 28. Download numbers were steady, with a slight decline towards the end of the quarter, from about 1.5K in late September to 1.3K in late December. The app's active users remained stable, fluctuating around 33K to 35K.

Google Play Books & Audiobooks had no reported revenue during the quarter. The app's weekly downloads showed a positive trend, increasing from about 4K in late September to over 5K in the final week of December. Active users demonstrated a slight decline early in the quarter but recovered, ending the year with approximately 830K weekly active users.

Goodreads: Book Reviews also reported no revenue. The app's weekly downloads showed a consistent increase, peaking at around 1.7K in the final week of December. Active users saw a gradual rise, starting from about 7.2K in late September and reaching approximately 8.3K by the end of the year.

For more detailed insights and data, visit Sensor Tower.