Top 5 Books Apps in New Zealand Q4 2022 Performance

During the fourth quarter of 2022, the top 5 books apps on a unified platform in New Zealand showed varying performance trends in terms of weekly downloads, revenue, and active users. Here are the key insights from Sensor Tower data:

Audible: Audio Entertainment experienced a significant rise in weekly revenue, peaking at around $34K in early December. Weekly downloads initially decreased, bottoming out at 1.5K in late October, but showed a recovery towards the end of the year, reaching 2.9K by the final week of December. Active users remained fairly stable, fluctuating around 55K, with a slight increase towards the end of the quarter.

Libby, the Library App maintained steady performance throughout the quarter. Weekly downloads hovered around 1.3K, with a slight increase to 1.7K in the last week of December. Active users also saw a gradual rise, ending the quarter at approximately 21K.

Amazon Kindle displayed stable weekly downloads, averaging around 1K, with a notable increase to 1.9K in the final week of December. Active users followed a similar pattern, starting at around 25K and peaking at 27.4K in the last week of the quarter.

Wattpad - Read & Write Stories saw a steady weekly revenue, peaking at $2.4K in early December. Downloads were relatively low but showed an upward trend towards the end of the quarter, reaching 942 in the last week. Active users remained relatively stable, fluctuating around 26K.

Goodreads: Book Reviews had a stable weekly download rate, with a significant spike to 1.3K in the final week of December. Active users showed a positive trend, increasing from 4.7K in late September to over 6.3K by the end of the quarter.

For more detailed insights and analysis, visit Sensor Tower.