Top 5 Books Apps Performance in the UK, Q4 2022

In the fourth quarter of 2022, the top five book applications on a unified platform in the United Kingdom demonstrated varied performance metrics in terms of weekly downloads, revenue, and active users. Here’s a closer look at how each app fared during this period.

Audible: Audio Entertainment saw consistent growth in its weekly revenue, beginning at approximately $349K at the end of September and peaking at around $417K in the final week of December. Weekly downloads experienced a fluctuating trend, starting at 36.8K at the beginning of the quarter, dipping to about 24.7K in early December, and then surging to 47.4K by the end of the year. Active users remained relatively stable, starting at 689K and ending the quarter at 700K.

Amazon Kindle displayed a relatively steady performance in terms of weekly downloads, starting at 21.3K at the end of September and increasing to 34.1K by the end of December. Active users also showed a similar trend, starting at 450K and peaking at 526K in the last week of the quarter.

Wattpad - Read & Write Stories experienced fluctuations in its weekly revenue, starting at $18.8K and peaking at $25.3K in late November, before settling at around $19.3K by the end of December. Weekly downloads saw a steady increase, beginning at 9.1K and ending the quarter at 13.8K. Active users showed an overall upward trend, starting at 615K and reaching 693K by the end of the quarter.

Waterstones demonstrated a progressive increase in weekly downloads, starting at 5.3K and doubling to approximately 10.8K by the end of December. Active users mirrored this growth, beginning at around 11.9K and rising to 16.2K by the end of the quarter.

Lastly, Goodreads: Book Reviews showed a notable increase in weekly downloads, starting at 5.4K and seeing a significant surge to 24.7K in the last week of December. Active users followed a similar trend, starting at 105K and ending the quarter at 161K.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.