Top 5 Books Apps in Australia Q4 2022: Unified Platform Performance

The fourth quarter of 2022 saw notable trends in the performance of the top 5 books applications in Australia, encompassing both iOS and Android platforms. The following analysis provides insights based on data from Sensor Tower.

Audible: Audio Entertainment experienced fluctuations in weekly downloads, starting at around 16.7K in late September and dipping to approximately 11.1K by late November before climbing back to 16.8K in the last week of December. Weekly revenue remained relatively stable, peaking at approximately $255.7K in late November. Active users showed a steady increase, reaching around 348K by the end of December.

Amazon Kindle saw a significant rise in weekly downloads towards the end of the quarter, jumping from about 6.8K in late September to 12.3K in the final week of December. Active users remained stable, with a slight increase from around 89K in late September to 97K by the end of December.

Libby, the Library App showed consistent weekly downloads with a notable peak of approximately 5.5K in the last week of December. Active users also increased gradually, starting from around 39.9K in late September and reaching 45.5K by the end of December.

BorrowBox Library maintained a steady download rate, fluctuating between 3.1K and 3.7K throughout the quarter. Active users showed a slight upward trend, rising from approximately 26.6K in late September to 26.9K by the end of December.

Goodreads: Book Reviews exhibited a significant increase in weekly downloads, starting from around 2.6K in late September and surging to 9K by the final week of December. Active users also saw a substantial rise, growing from about 21.9K in late September to 30.4K by the end of December.

These insights demonstrate the dynamic nature of user engagement with books apps in Australia during the last quarter of 2022. For more detailed data and further insights, visit Sensor Tower.