Top 5 Entertainment Apps on iOS in Latin America, Q4 2022

In Q4 2022, the top five entertainment apps on iOS in Latin America showcased impressive performance metrics. According to Sensor Tower data, TikTok, Netflix, HBO Max: Stream TV & Movies, Disney+, and Star+ dominated the charts with notable trends in weekly downloads, revenue, and active users.

TikTok maintained its position as the top app, experiencing a steady increase in weekly revenue, peaking at approximately $256K in the final week of December. Weekly downloads were robust, starting at 486K in late September and reaching 498K by the end of December. The app also showed a consistent rise in weekly active users, from 21.4M to 22.2M over the quarter.

Netflix showed a diverse range of metrics. Weekly revenue remained relatively stable, averaging around $160K, with a slight dip to $135K in the last week of December. Weekly downloads saw an upward trajectory, from 199K in late September to 282K by the end of December. Active users increased notably from 8.8M to 9.3M during the same period.

HBO Max: Stream TV & Movies demonstrated significant fluctuations in its weekly revenue, peaking at $703K in early October and ending the quarter at $583K. Downloads varied, starting at 143K and ending at 132K. The app's active users saw a decline from 2.0M in late September to 1.9M by the end of December.

Disney+ had a strong revenue performance, especially in November and December, with weekly revenue peaking at $1.0M. Downloads fluctuated, starting at 125K and ending at 137K. Active users experienced a slight increase from 2.3M to 2.4M throughout the quarter.

Star+ showed consistent weekly revenue, averaging around $270K, with a peak of $307K at the end of October. Downloads started at 93K in late September, with a notable increase to 101K by the end of December. Active users saw a slight decline from 1.1M to 1.0M over the quarter, with a recovery to 1.2M in the last week of December.

These insights underscore the dynamic nature of the entertainment app market on iOS in Latin America. For more detailed analysis and data, visit Sensor Tower.