AI Insights · Timothy · January 2023
Top 5 Entertainment Apps on iOS in Kenya Q4 2022
In Q4 2022, TikTok, Netflix, DStv Stream, Showmax, and Live Football Streaming TV App showed diverse performance trends in Kenya's iOS entertainment app market.
The fourth quarter of 2022 saw dynamic performance trends among the top five entertainment apps on the iOS platform in Kenya. Here’s a closer look at how TikTok, Netflix, DStv Stream, Showmax, and Live Football Streaming TV App performed during this period.
TikTok
TikTok from TikTok Ltd. demonstrated strong engagement. Weekly revenue showed variability, peaking at approximately $2.8K in late October and late December. Downloads fluctuated, reaching a high of 4.3K in mid-October, while active users steadily increased from 168.8K to 186.9K by the end of December.
Netflix
Netflix maintained consistent performance. Weekly revenue was relatively stable, hovering around $1.2K to $1.5K. Downloads saw a notable rise towards the end of the quarter, with the highest at 1.6K in the last week of December. Active users increased from 37.8K to 43.7K by the end of the quarter.
DStv Stream
DStv Stream experienced a significant increase in downloads in late November, peaking at 1.3K. Active users also saw growth, rising from 7.9K to 8.2K towards the end of December.
Showmax
Showmax had a steady quarter with a noticeable spike in downloads in late November, reaching 853. Active users increased from 2.5K to 3.2K during the same period.
Live Football Streaming TV App
Live Football Streaming TV App showed a peak in downloads in late November, hitting 1K. Active users more than doubled from 336 to 676 in the same timeframe.
For more detailed insights and trends, visit Sensor Tower.