AI Insights · Timothy · January 2023
Top 5 Entertainment Apps on iOS in the UK Q4 2022
In Q4 2022, the top entertainment apps on iOS in the UK showcased varied performance in downloads, revenue, and active users. Sensor Tower provides deeper insights into these trends.
In the fourth quarter of 2022, the top five entertainment apps on iOS in the United Kingdom demonstrated dynamic trends in weekly downloads, revenue, and active users. Here’s a closer look at the performance of TikTok, Disney+, ITVX, BBC iPlayer, and Netflix.
TikTok from TikTok Ltd. experienced a notable increase in weekly revenue, starting from approximately $397K in late September and peaking at around $639K in the week of December 19. Weekly downloads saw fluctuations, beginning at 86K in the first week of the quarter and reaching a high of 146K by the end of December. The app maintained a relatively stable number of weekly active users, with minor changes from 10.5M to 10.7M throughout the quarter.
Disney+ from Disney showed a mixed trend in weekly revenue, starting at about $798K and fluctuating before ending the quarter at around $640K. Weekly downloads also varied, beginning at 102K and dipping to 77K by the end of December. The app’s active users saw a slight increase from 2M at the start to approximately 2.1M by the end of the quarter.
ITVX from ITV had an interesting quarter with weekly revenue peaking at $189K in mid-December and ending at $144K in the last week. Downloads showed a significant spike, especially in November, with a peak of 269K in the week of November 21. Active users surged dramatically in November, reaching 830K, but eventually settled back to around 159K by the end of December.
BBC iPlayer from BBC Media Applications Technologies Limited remained steady in weekly downloads, starting at 32K and ending at 44K. Active users showed an upward trend in November, peaking at 682K, before stabilizing at approximately 468K by the end of December.
Netflix from Netflix, Inc. exhibited consistent weekly revenue, hovering around the $318K to $350K range throughout the quarter. Downloads saw a noticeable increase towards the end of the year, from 52K in late September to 108K in the final week of December. Active users also rose steadily, starting at 3.8M and peaking at 4.1M in the last week of December.
This data, sourced from Sensor Tower, highlights the diverse performance trends of leading entertainment apps in the UK. For more detailed insights and analysis, visit Sensor Tower.