Top 5 Entertainment Apps on iOS in Kenya Q4 2022

In Q4 2022, the top five entertainment apps on the iOS platform in Kenya showcased varied trends in downloads, revenue, and active users. Here, we break down the performance of each app based on data from Sensor Tower.

TikTok maintained a strong presence throughout the quarter. Weekly revenue fluctuated, peaking at approximately $2.8K in the last week of December. Downloads were steady, with a peak of around 4.3K in mid-October. Active users showed a consistent upward trend, increasing from 168.8K at the start of the quarter to about 186.9K by the end.

Netflix also performed well. Weekly revenue was relatively stable, hovering between $1.1K and $1.6K, reaching its highest in late October. Downloads saw a gradual increase, culminating in about 1.6K in the final week of December. Active users experienced growth, rising from 37.8K at the beginning of the quarter to 43.7K by its end.

Amazon Prime Video showed moderate activity. Weekly revenue varied, with a notable peak of around $1.4K in early December. Downloads were lower compared to other apps, peaking at 355 in the last week of December. Active users saw slight fluctuations, ending the quarter at approximately 2.9K.

ZEE5 displayed a more modest performance. Revenue had minor peaks, notably reaching $154 in the final week of December. Downloads were sporadic but increased towards the quarter's end, peaking at 88. Active users showed a slight upward trend, ending the quarter at around 520.

Shahid had a stable quarter. Revenue peaked at $119 in early December. Downloads were consistent, with a notable peak of 76 in early December. Active users varied but saw a slight increase, ending the quarter at approximately 207.

For more detailed insights and data, visit Sensor Tower.