Top 5 iOS Books Apps in New Zealand: Q4 2022 Performance

In Q4 2022, the top 5 iOS books apps in New Zealand displayed diverse performance trends across downloads, revenue, and active users. Here, we analyze the key metrics for Audible: Audio Entertainment, Libby, the Library App, Amazon Kindle, Wattpad - Read & Write Stories, and Goodreads: Book Reviews.

Audible: Audio Entertainment

Audible experienced a strong quarter in terms of revenue and user engagement. Weekly revenue peaked at approximately $22K in early December, with a consistent upward trend observed throughout the quarter. Weekly downloads varied, starting at 1.2K and closing the quarter at 1.4K. Active users showed a steady increase, peaking at 17.2K in mid-December.

Libby, the Library App

Libby maintained a stable download rate, ranging from 593 to 884 downloads per week, with a notable increase towards the end of December. Active users exhibited a positive trend, growing from 8.4K to 9.6K over the quarter, highlighting its strong user engagement.

Amazon Kindle

Amazon Kindle saw a gradual increase in downloads, starting at 621 and reaching 1.2K by the end of December. Active user numbers also rose, from 6.9K to 7.8K, indicating a consistent user base.

Wattpad - Read & Write Stories

Wattpad's weekly revenue showed steady growth, peaking at roughly $1.6K in the last week of December. Downloads fluctuated slightly, with a notable increase to 546 in the final week of the quarter. Active users remained relatively stable, averaging around 20K throughout the period.

Goodreads: Book Reviews

Goodreads experienced a significant increase in downloads, starting the quarter with 323 and ending with 747. Active users also saw an upward trend, growing from 2.7K to 3.5K by the end of December.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower's platform.