Top 5 Entertainment Apps on Android in Kenya: Q4 2022

The fourth quarter of 2022 saw notable trends in the performance of the top 5 entertainment apps on Android in Kenya. Here's a breakdown of the key metrics, including weekly downloads and active users, based on data from Sensor Tower.

Netflix experienced a significant increase in weekly downloads, starting at approximately 54K in late September and peaking at around 102K by the end of December. This growth was mirrored in active user numbers, which rose from about 452K to over 523K during the same period.

Music Downloader - MP3 Player showed fluctuating download numbers, with a notable dip in late October to just 390 downloads, but rebounding strongly to nearly 28K by the end of December. Active users followed a similar trend, starting at around 10K in late September, dropping to 3K in late October, and recovering to approximately 13K by the end of the year.

Magic Experience saw a rapid increase in weekly downloads, beginning at around 6.6K in mid-November and reaching nearly 47K by the end of December. Its active user base also grew substantially, from about 4.8K to over 77K within the same timeframe.

YouTube Kids maintained steady download numbers, ranging from approximately 10K to 14K throughout the quarter. Active users showed consistent growth, starting at around 243K in late September and reaching over 272K by the end of December.

StarTimes ON-Live TV, Football experienced variable download numbers, peaking at around 21K in mid-November before stabilizing at about 10K by the end of December. Active users increased from approximately 22K in late September to over 25K by mid-December, before slightly declining to around 23K at the end of the year.

For more detailed insights and analysis, visit Sensor Tower.