AI Insights · Timothy · January 2023
Top 5 Entertainment Apps on Android in Ghana for Q4 2022
Discover the performance of the top entertainment apps on Android in Ghana during Q4 2022, with insights on downloads, active users, and revenue trends.
The fourth quarter of 2022 saw significant activity in the entertainment app market on Android in Ghana. Here's a closer look at the performance of the top five apps, based on data from Sensor Tower.
StarTimes ON-Live TV, Football experienced a notable surge in weekly downloads, peaking at approximately 229K during the week of November 21. This spike was mirrored by active users, which soared to 213K the same week. Despite fluctuations, the app maintained a strong presence with weekly active users ranging from 30K to 53K throughout the quarter.
Netflix showed a steady performance in weekly downloads, hovering around 9K to 11K. Active users remained robust, peaking at approximately 570K in mid-December. This consistency indicates Netflix's strong foothold in the Ghanaian market.
MyDStv Africa saw a significant increase in weekly downloads, reaching a high of 26K in late November. Active user trends followed a similar pattern, peaking at 83K during the same period. The app maintained a stable user base, with active users ranging between 48K and 61K.
DStv also recorded impressive numbers, with weekly downloads peaking at 36K in late November. Active users saw a corresponding increase, reaching 164K during the same week. The app's active user base remained steady, averaging around 110K throughout the quarter.
Showmax 1.0 experienced a moderate rise in weekly downloads, peaking at 25K in late November. Revenue trends showed a gradual increase, culminating in approximately $412 in the last week of December. Active users peaked at 255K mid-quarter, but saw a decline towards the end of the year, stabilizing around 167K.
These insights highlight the dynamic and competitive landscape of entertainment apps in Ghana. For more detailed insights and trends, visit Sensor Tower.