Top 5 Entertainment Apps Performance on Unified Platform in Central America Q3 2022

In Q3 2022, the top 5 entertainment applications in Central America—ViX: TV, Fútbol y Noticias, Disney+, Netflix, HBO Max: Stream TV & Movies, and TikTok—exhibited notable trends in their weekly downloads, revenue, and active user metrics.

ViX: TV, Fútbol y Noticias experienced a dramatic rise in weekly revenue, starting from a modest $8 in mid-July and peaking at approximately $81K by late September. Weekly downloads fluctuated, reaching a high of around 720K in early September before settling at 543K by the end of the quarter. Active users showed a consistent increase, starting from 2.75M in late June and peaking at 4.02M in mid-September.

Disney+ saw varying weekly revenue, peaking at $471K at the end of July and ending the quarter with approximately $442K. Downloads remained relatively stable, with a notable spike to 411K in mid-September. Active users fluctuated but generally increased, starting from 3.22M in late June and ending at 3.14M by the end of September.

Netflix maintained steady weekly revenue, averaging around $61K throughout the quarter. Weekly downloads hovered around the 240K mark, with slight fluctuations. Active users showed a slight decline, starting from 16.9M in late June and ending at 14.9M by late September.

HBO Max: Stream TV & Movies exhibited consistent weekly revenue growth, peaking at $363K in mid-September. Weekly downloads saw a significant increase, reaching 288K in late August. Active users also trended upward, peaking at 2.89M in mid-September before settling at 2.55M by the end of the quarter.

TikTok demonstrated robust performance with weekly revenue steadily increasing to approximately $109K by mid-September. Downloads peaked at 1.22M in late August, and active users consistently grew, peaking at 41.7M by the end of September.

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