Top 5 Entertainment Apps in Kenya - Q3 2022 Performance

The third quarter of 2022 saw notable shifts in the performance of the top entertainment apps in Kenya. Here, we break down the trends for the top 5 apps: TikTok, Showmax, Netflix, Amazon Prime Video, and ZEE5 Movies, Web Series, Shows.

TikTok experienced a significant increase in weekly downloads, peaking at 405K in the week of September 19. Weekly revenue also saw a steady rise, reaching approximately $9K towards the end of the quarter. The app's weekly active users (WAU) increased from 3.1M at the beginning of July to around 3.5M by the end of September.

Showmax showed a mixed performance. Weekly downloads peaked at 11.5K in early August but dropped to 6.4K by the end of September. Revenue fluctuated, peaking at $2.5K in late August, while WAU ranged between 200K and 170K throughout the quarter.

Netflix saw a notable increase in weekly downloads, with a peak of 101K in mid-September. However, weekly revenue saw minor fluctuations, averaging around $1.5K. The WAU remained relatively stable, fluctuating between 440K and 510K over the quarter.

Amazon Prime Video experienced growth in weekly downloads, peaking at 4.2K in early August. Weekly revenue remained stable, averaging around $1.5K. The WAU showed a slight increase, rising from 28K in late June to around 30K by the end of September.

ZEE5 Movies, Web Series, Shows had a steady performance with weekly downloads hovering around 500. Revenue remained relatively low, peaking at $140 in the last week of September. The WAU was stable, averaging around 5.5K throughout the quarter.

For more detailed insights and data, visit Sensor Tower.