Top 5 Books Apps Performance in Kenya, Q3 2022

In Q3 2022, the performance of the top 5 books apps on a unified platform in Kenya demonstrated diverse trends in weekly downloads, revenue, and active users. Here’s a closer look at how each app fared during this period, based on data from Sensor Tower.

Audible: Audio Entertainment saw fluctuating weekly revenue, peaking at roughly $1.6K in mid-July and maintaining figures around $1.3K to $1.5K towards the end of the quarter. Weekly downloads experienced a moderate increase, reaching 475 in mid-September, while weekly active users remained relatively stable, peaking at 1.2K in mid-September.

Everand: Ebooks and audiobooks had a more stable revenue trend, with weekly revenue hovering around $470 to $550, peaking at $593 in late July. The app’s weekly downloads saw minor fluctuations, ranging from 199 to 315, while weekly active users remained consistent around 2.7K to 2.9K throughout the quarter.

GoodNovel - Stories & Novels experienced a significant peak in weekly downloads, reaching 2.1K in early September. The revenue trend was relatively steady, with weekly revenue ranging from $1.0K to $1.6K. Active users showed a notable increase, peaking at 9.2K in late August before settling around 6.3K towards the end of the quarter.

MoboReader-The Alpha King exhibited a substantial rise in weekly downloads, peaking at 3.7K in early September. Revenue also showed a positive trend, reaching $1.2K in early September. The app’s active users saw a significant increase, peaking at 8.5K in early September before declining to around 3.3K by the end of the quarter.

Webfic-Make Reading Fantastic had a mixed performance with weekly revenue peaking at $805 in early July and then fluctuating between $400 to $800. Weekly downloads showed a significant drop, with no downloads recorded in certain weeks of August and September. However, active users remained relatively stable, peaking at 2.4K in early July before declining to around 1.7K by the end of the quarter.

These varied trends highlight the dynamic nature of the books app market in Kenya. For more detailed insights, visit Sensor Tower.