Top 5 Entertainment Apps on iOS in Italy - Q3 2022

Throughout the third quarter of 2022, the top five entertainment apps on iOS in Italy—Disney+, Netflix, TikTok, Amazon Prime Video, and discovery+—exhibited distinct trends in weekly downloads, revenue, and active user engagement. Below is a detailed analysis of each app's performance based on data from Sensor Tower.

Disney+

Disney+ saw a stable weekly revenue, peaking at approximately $229K in late June and remaining relatively steady, ending September with around $189K. Downloads surged in the first week of September, reaching about 34K, which was a significant increase from the typical weekly range of 15K-17K earlier in the quarter. Active users fluctuated but peaked at around 798K in mid-August before settling at approximately 706K by the end of September.

Netflix

Netflix maintained a consistent weekly revenue, with figures hovering around $120K-$160K. The highest revenue was recorded in early July at about $162K. Downloads remained steady, generally between 21K and 31K weekly, with a slight drop observed in mid-September. Active users showed a modest decline over the quarter, starting at approximately 2.4M and ending at around 2.2M.

TikTok

TikTok experienced relatively stable revenue, averaging between $98K and $118K weekly, with a peak in mid-August. Weekly downloads fluctuated, peaking at roughly 65K in early August and dipping to about 44K by the end of September. Active user numbers remained strong, averaging over 6.2M throughout the quarter, with a peak of approximately 6.5M in late September.

Amazon Prime Video

Amazon Prime Video showed a steady revenue trend, averaging around $26K-$33K weekly. Downloads saw notable spikes, especially in early September, reaching about 57K, significantly higher than the usual weekly range of 16K-27K. Active users increased from approximately 549K in late June to a peak of around 704K in early September, before slightly dropping to about 562K by the end of the quarter.

discovery+

discovery+ exhibited lower revenue compared to its peers, averaging between $11K and $15K weekly. Downloads were modest, generally ranging from 2.5K to 4.8K weekly, with a peak in early July. Active users had a slight increase over the quarter, starting at about 31K in late June and peaking at approximately 36K in mid-September before ending the quarter around 30K.

For more detailed insights and data, visit Sensor Tower's website.