AI Insights · Timothy · July 2022
Top 5 Entertainment Apps in South Africa Q2 2022
Discover the performance trends of the top 5 entertainment apps in South Africa during Q2 2022, with insights on downloads, revenue, and active users.
The second quarter of 2022 showcased interesting trends for the top entertainment apps in South Africa. Here’s a closer look at the performance metrics for Disney+, Netflix, Showmax, Viu -Stream TV Shows & Serials, and DStv Stream.
Disney+ experienced substantial weekly revenue, peaking at around $141K in mid-May and maintaining figures above $60K throughout the quarter. Weekly downloads saw a high of approximately 201K at the end of May, before decreasing to about 53K by the end of June. Active users showed a growth trend from 111K in mid-May to a peak of 372K in mid-June, before settling at 304K by the end of the quarter.
Netflix consistently generated weekly revenue around $22K to $27K. Downloads remained stable, varying between 38K and 46K weekly. Active users fluctuated, starting at 1.20M at the end of March, declining slightly, and then rising to 1.28M by the end of June.
Showmax saw weekly revenue increase from $11K at the end of March to about $33K by the end of June. Weekly downloads ranged from 27K to 61K, with a noticeable decline in June. Active users decreased from 582K at the end of March to 488K by the end of June.
Viu -Stream TV Shows & Serials displayed stable revenue figures, with peaks around $4.5K and a significant increase to $4.9K by the end of June. Weekly downloads peaked at 37K in early June and maintained figures around 26K to 33K. Active users remained steady, hovering around 350K to 380K throughout the quarter.
DStv Stream did not generate revenue in Q2 2022. Weekly downloads varied from 22K to 31K, showing a slight decline towards the end of the quarter. Active users were consistent, starting at 563K at the end of March and peaking at 573K in early May, before ending the quarter at approximately 568K.
These insights are based on data from Sensor Tower. For more detailed analysis and insights, visit Sensor Tower’s website.