Top 5 Entertainment Apps in El Salvador in Q2 2022

The second quarter of 2022 saw notable trends in the performance of the top 5 entertainment apps in El Salvador on a unified platform. Here’s a closer look at the weekly downloads, revenue, and active users for these apps, with data provided by Sensor Tower.

ViX: TV, Deportes y Noticias from Univision Communications Inc. had a dynamic quarter. Weekly downloads peaked at 35K in the week of May 30, with significant activity seen throughout the quarter, especially in mid-April and early May. Weekly active users also saw a steady climb, starting from 8.4K at the end of March and reaching over 123K by mid-June.

Netflix maintained a consistent performance. Weekly downloads fluctuated around 10K to 15K, peaking at 15.5K in mid-April. The app's weekly revenue hovered around the $800-$900 range, with a slight increase to $954 in the final week of June. Active users remained robust, starting at 502K in late March and increasing to 562K by the end of June.

HBO Max: Stream TV & Movies by WarnerMedia Global Digital Services, LLC, showed a stable performance with weekly downloads varying between 9K to 15K. Revenue saw a peak of $5K in late April, maintaining an average of around $4.5K to $5K throughout the quarter. Active users increased from 185K in late March to over 234K by mid-June, demonstrating a growing user base.

Tortuga play experienced a significant burst of activity shortly after its release. Downloads spiked to 54.3K in the second week of May, but saw a sharp decline thereafter. Active users followed a similar trend, peaking at 78.8K in early May and gradually decreasing to around 32K by the end of June.

Disney+ exhibited steady performance metrics. Weekly downloads ranged from 7K to 11K, while revenue peaked at $5.2K in mid-May. Active users showed a stable trend, beginning at 153K in late March and rising to 167K by the end of June.

For more detailed insights and data, visit Sensor Tower.