Top 5 Entertainment Apps in the Middle East: Q2 2022 Performance

The second quarter of 2022 saw notable trends among the top 5 entertainment apps in the Middle East on a unified platform. Here’s a closer look at how Shahid - ﺷﺎﻫﺪ, TikTok, WePlay (ويبلاي) - Game & Chat, YouTube Kids, and Disney+ performed.

Shahid - ﺷﺎﻫﺪ from MBC Group experienced fluctuating weekly revenue, peaking at around $951K in early April and closing the quarter at roughly $708K. Weekly downloads saw a significant spike at the beginning of April, reaching over 383K, but gradually declined to about 54K by the end of June. Active users followed a similar trend, peaking at approximately 1.08M in early April and ending the quarter at around 598K.

TikTok maintained a strong revenue stream throughout the quarter, with weekly revenue ranging from $3.5M to $2.5M. The app’s downloads showed consistent growth, peaking at 448K in late May. Active users remained robust, hitting a high of nearly 29.7M in late June.

WePlay (ويبلاي) - Game & Chat saw notable increases in both revenue and downloads. Revenue peaked at approximately $124K in the last week of June, while downloads surged to over 275K in late May. Active users also grew significantly, reaching around 404K in late May before a slight decline to approximately 238K by the end of June.

YouTube Kids displayed steady download trends, peaking at about 75K in the final week of June. Active users showed a consistent upward trend, increasing from around 830K at the start of the quarter to approximately 976K by the end of June.

Disney+ entered the quarter with strong performance, peaking at around $450K in early June. Downloads saw a high of over 329K in early June but gradually declined to about 154K by the end of the month. Active users increased steadily, reaching approximately 369K in late June.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.