Top 5 Entertainment Apps in Kenya Q2 2022 Performance

In the second quarter of 2022, the top entertainment apps in Kenya showcased varied performance trends across downloads, revenue, and active users. Here’s a detailed look at the performance of Netflix, K24 Plus, Music Downloader - MP3 Player, MyDStv Africa, and YouTube Kids.

Netflix experienced a notable increase in weekly revenue, peaking at approximately $2.1K in the week of May 23. Weekly downloads fluctuated, reaching a high of 90K in mid-April and dipping to around 47K by mid-June, before rebounding to 83K at the end of June. Meanwhile, weekly active users showed a steady rise, reaching nearly 500K by the end of June.

K24 Plus saw its highest weekly downloads at 104K in mid-April. However, downloads declined significantly to around 4K by the end of June. Despite this, weekly active users remained relatively stable, hovering around 600K throughout the quarter.

Music Downloader - MP3 Player had a mixed performance in terms of downloads, with a peak of 38K in early April and a significant drop to 7.8K by the end of June. Active users followed a similar trend, peaking at around 18K in early April and dropping to 6.1K by the end of the quarter.

MyDStv Africa experienced fluctuating downloads, with a high of 52K in early May and a low of 3.2K by the end of June. Despite the download variations, active users showed a downward trend from 128K in late March to 96K by the end of June.

Lastly, YouTube Kids maintained a steady performance in weekly downloads, ranging between 10K and 17K throughout the quarter. Weekly active users remained consistent, hovering around 200K to 220K.

These insights into the top entertainment apps in Kenya for Q2 2022 are based on data from Sensor Tower. For more detailed analytics, visit Sensor Tower.