Top 5 Entertainment Apps in Africa Q2 2022

In the second quarter of 2022, the top 5 entertainment apps in Africa showcased impressive metrics in terms of downloads, revenue, and active users. Here’s a detailed look at the performance of these leading apps, with data sourced from Sensor Tower.

Shahid - ﺷﺎﻫﺪ, published by MBC Group, experienced notable fluctuations in its weekly downloads and revenue. Weekly downloads peaked early in the quarter, reaching around 492K in the first week of April, then gradually declined to approximately 60K by the end of June. Revenue showed a similar trend, starting at $40K in late March, dipping to about $14K in mid-May, and recovering to around $20K by the end of June. Active users also saw a peak of 695K in early April, followed by a gradual decline to roughly 293K by the end of the quarter.

Netflix, a staple in the streaming industry, maintained relatively stable metrics throughout Q2. Weekly downloads hovered between 200K and 250K, with a slight peak at 234K in the last week of June. Revenue remained consistent, averaging around $28K per week, with a slight increase to $31K towards the end of June. Active users displayed a steady increase, starting at approximately 4.1M in late March and rising to about 4.4M by the end of June.

Viu -Stream TV Shows & Serials, published by Vuclip, Inc., showed varied performance in Q2. Weekly downloads started at around 202K, peaking at approximately 291K in early April, and then stabilizing around 226K by the end of June. Revenue fluctuated between $3.5K and $5.5K, with notable increases in the last week of June. Active users saw a steady rise from about 1M in late March to approximately 1.1M by the end of June.

TikTok, a global sensation, demonstrated strong performance in Africa. Weekly downloads ranged from around 1.2M to 1.9M, maintaining a high level of engagement throughout the quarter. Revenue remained robust, consistently around $300K per week, with a peak of $330K in the last week of June. Active users showed a steady increase, starting at approximately 33.6M in late March and reaching about 36.1M by the end of June.

YouTube Kids, from Google, also performed well in Q2. Weekly downloads remained stable, averaging around 140K per week. Active users saw a consistent rise from about 1.2M in late March to approximately 1.3M by the end of June. Notably, YouTube Kids did not generate any revenue during this period, focusing instead on user engagement and growth.

These insights highlight the dynamic nature of the entertainment app market in Africa during Q2 2022. For more detailed analytics and insights, visit Sensor Tower.