Top 5 Entertainment Apps in South Africa Q2 2022

In the second quarter of 2022, the top entertainment applications on a unified platform in South Africa showcased notable trends in downloads, revenue, and active user metrics. The data, sourced from Sensor Tower, provides a comprehensive look into the performance of Disney+, TikTok, Netflix, Showmax, and Amazon Prime Video.

Disney+ saw a significant fluctuation in weekly downloads, starting strong with 135K in mid-May and peaking at approximately 201K by the end of May. However, downloads dropped to around 53K by the end of June. Weekly revenue mirrored this trend, with an initial peak at $141K, followed by a decrease to around $89K in late June. Active users rose steadily from 111K in mid-May to a peak of 372K in mid-June before declining to 304K by the end of the quarter.

TikTok maintained a high level of weekly active users, consistently hovering around 4.1M throughout the quarter and peaking at 4.2M in late June. Weekly downloads fluctuated, starting at 182K and ending the quarter at 120K. Revenue remained stable, averaging around $173K weekly, with a slight peak of $180K in the last week of June.

Netflix displayed a steady increase in weekly active users, starting from 1.2M in late March and reaching 1.3M by the end of June. Weekly downloads remained relatively stable, averaging around 42K. Revenue showed a gradual increase, starting at $18K and peaking at $25K in the final week of the quarter.

Showmax experienced a more varied performance. Downloads started at 61K in late March, dropped to around 27K by the end of June. Revenue saw a notable rise from $12K to approximately $33K. Active users saw a slight decline from 582K in late March to 488K by the end of June.

Amazon Prime Video demonstrated consistent weekly active users, ranging from 115K to 133K throughout the quarter. Downloads showed a gradual increase, starting at 11K and reaching 10K by late June. Revenue remained relatively stable, averaging around $15K to $18K weekly.

For more detailed insights and trends, visit Sensor Tower.