Top 5 Entertainment Apps Performance on Unified Platform in Romania, Q2 2022

In the second quarter of 2022, the Romanian entertainment app market showcased diverse trends across the top five applications. Here's a closer look at their performance based on data from Sensor Tower.

TikTok experienced a steady increase in weekly revenue, peaking at approximately $387K in the week of June 6. Weekly downloads showed an initial upward trend, reaching around 57K in the week of April 25, but later stabilized, averaging around 42K towards the end of the quarter. Weekly active users saw a consistent upward trajectory, starting at 4.3M in late March and rising to about 4.4M by the end of June.

Disney+ showed a significant spike in weekly downloads and active users once revenue data started being recorded in mid-June. Downloads surged to approximately 107K in the last week of June. Active users also saw a remarkable increase, rising from nearly 60K in mid-June to around 204K by the end of the month. Weekly revenue peaked at about $132K during the week of June 13.

AntenaPLAY maintained a moderate and stable performance throughout Q2 2022. Weekly revenue showed a gradual increase, peaking at around $24K in early June. Downloads fluctuated slightly, with a notable peak of around 4.8K in early May. Weekly active users saw a peak of approximately 12K in early June but decreased to around 7.7K by the end of the quarter.

Netflix had a varied performance. Weekly revenue saw a peak of around $16K in early May. Downloads were highest at approximately 26K during the week of April 25 but stabilized to around 14K by the end of June. Active users fluctuated, peaking at about 1.02M in late April and ending the quarter with around 953K.

HBO Max: Stream TV & Movies experienced a steady performance with weekly revenue peaking at approximately $15K in early June. Downloads were highest at around 61K in late March, but later stabilized to around 13K-16K. Active users showed some fluctuation, peaking at about 133K in mid-April and ending the quarter with around 102K.

For more detailed insights and comprehensive data, visit Sensor Tower.