Top 5 Entertainment Apps Performance in New Zealand Q2 2022

The second quarter of 2022 saw significant activity in the entertainment app sector in New Zealand. The top 5 apps in this category—Disney+, TikTok, Amazon Prime Video, Netflix, and Crunchyroll—demonstrated varied trends across downloads, revenue, and active users. Here’s a closer look at their performances.

Disney+ saw a consistent increase in weekly revenue, starting from approximately $105K at the end of March and peaking at $133K in the final week of April. Weekly downloads showed an initial spike mid-April reaching around 15.5K, followed by a steady range between 8.7K and 10.3K for the rest of the quarter. The app maintained a robust user base, with weekly active users peaking at 337.7K in mid-June.

TikTok experienced fluctuations in weekly revenue, peaking at $130K in late March and lowest at $84.9K in mid-June. Weekly downloads showed a notable rise to 11.9K in mid-May, while active users remained strong, maintaining over 1.2M throughout the quarter.

Amazon Prime Video exhibited a steady increase in weekly revenue, reaching $34K by the end of May. Downloads followed a similar upward trend, with a notable peak at 9.1K in mid-June. Active user numbers also increased, starting at 69.4K in late March and rising to 83.5K by mid-June.

Netflix showed a steady increase in weekly revenue, reaching $30.6K by the end of May. Downloads fluctuated slightly, with a peak at 7.5K in early April. Active users remained strong, peaking at 797.7K in mid-April.

Lastly, Crunchyroll maintained a stable revenue stream, averaging around $17K per week. Downloads stayed consistent, peaking at 2.1K in late March. Active users remained steady, with slight fluctuations around 23.4K throughout the quarter.

These insights are based on data from Sensor Tower, providing a comprehensive look at the performance dynamics of these top entertainment apps. For more detailed insights, visit Sensor Tower.