Top 5 Entertainment Apps in Nigeria: Q2 2022 Performance

In the second quarter of 2022, the top 5 entertainment apps in Nigeria showcased diverse performance trends across weekly downloads, revenue, and active users. This data, sourced from Sensor Tower, provides valuable insights into the popularity and engagement of these apps.

TikTok had a remarkable quarter, with weekly downloads peaking at 360K in mid-May and maintaining a strong presence throughout the period. Revenue saw a steady increase, reaching approximately $37.5K in early May. Active users also showed a positive trend, growing from 3.9M at the start of the quarter to 4.3M by mid-June.

Amazon Prime Video experienced moderate growth in weekly downloads, peaking at around 4.9K in mid-June. Revenue fluctuated, with a notable increase to $4.6K at the end of May. Active users saw a consistent rise, ending the quarter at approximately 47.6K.

Showmax showed a mixed performance. Weekly downloads peaked at 14K at the end of May but generally trended downwards. Revenue increased steadily, reaching around $1.5K in early June. Active users declined slightly, ending the quarter at approximately 212K.

Netflix maintained a stable performance, with weekly downloads peaking at 64K in early May. Revenue saw a steady trend, peaking at approximately $1.3K at the end of May. Active users grew from 628K at the beginning of the quarter to 652K by the end of June.

AREWA24 ON DEMAND had consistent weekly downloads, peaking at 5.2K in early April. Revenue showed a slight decrease, ending the quarter at around $360. Active users remained stable, fluctuating around 20K throughout the quarter.

For a deeper dive into these insights and more, visit Sensor Tower.