AI Insights · Timothy · July 2022
Top 5 Entertainment Apps in Israel: Q2 2022 Performance Overview
A look into the performance of the top entertainment apps in Israel during Q2 2022, showcasing trends in downloads, revenue, and active users.
During the second quarter of 2022, the top five entertainment apps in Israel demonstrated varying trends in terms of downloads, revenue, and active users. Here's a detailed look at their performance based on Sensor Tower data.
TikTok showed a consistent presence in the market. Weekly revenue peaked at around $146K at the end of March and ended June with $126K. Downloads saw a notable increase, starting from approximately 29.7K in early April and peaking at 40K in early June. Active users remained robust, fluctuating between 3.7M and 3.8M throughout the quarter.
Disney+ experienced significant growth towards the end of the quarter. Weekly revenue reached its highest at approximately $129K in mid-June before dipping to $70K by the end of the month. Downloads increased from 35K in mid-June to over 52K the following week, and active users rose from 28.6K to 75.2K during the same period.
Netflix maintained a steady performance with consistent revenue and download numbers. Weekly revenue ranged from $10K to $22K, with a gradual increase observed over the quarter. Downloads hovered around 8K to 9K, while active users fluctuated between 460K and 510K, indicating stable user engagement.
Shahid - ﺷﺎﻫﺪ showed a declining trend in both revenue and downloads. Weekly revenue started at $10K at the end of March and decreased to $5.8K by the end of June. Downloads also dropped significantly, from 4.7K in late March to just over 1K by the end of the quarter. Active users saw a slight decrease from 22.3K to 16.6K.
12+ אפליקציית סטרימינג ישראלית, a local streaming app, experienced moderate fluctuations. Weekly revenue ranged from $4K to $5.8K, with a slight peak in mid-June. Downloads varied between 2K and 3.5K, while active users remained relatively stable, ranging from 20K to 23.8K throughout the quarter.
These insights are based on data from Sensor Tower, providing a comprehensive overview of the entertainment app landscape in Israel for Q2 2022. For more detailed insights, visit Sensor Tower.